Agenda

08.45    Registration and refreshments

09.30    Chairman's opening remarks
               James Drake-Brockman, Event Director, Internet World

09.40    Determining the future and maintaining the momentum in social media marketing  

• Investigating the future trends and influences that look set to impact social media's future
• Examining where social media is heading and when the tide will turn
• Inspiring insights: unveiling excellence in social media marketing
  Andy Hobsbawn, European Chair, Agency.com

10.15    Counterintuitive new truths of marketing

• The arrival of social media - much more than just debating whether to start a blog or not
• How and why it is changing the way marketers communicate
• Understanding the 7 core principles and how they are reinventing the way we all need to communicate
  Rohit Bhargava, SVP Marketing, Ogilvy

10.40    Question and answer session

10.55    Refreshments and networking

11.15    The new generation - reaching your audience through social media applications   

• Why social networking is like air to a new generation of connected youth
• Presenting case studies from major brands utilizing the unique combination of user engagement and social distribution
• Why marketers must live and breath social media networking before launching campaigns
  Jackson Bond, Senior Manager Corporate Development, Xing

11.45    Understanding and leveraging future on-line communities - the sky is the limit!

• How community driven marketing can escalate brand recognition fast
• Assessing the knowledge, skills and attributes required for web 2.0 marketers to dominate
• Establishing the marketing opportunities to unfold in the close future and how these can be seized
  Mark Watts-Jones, Head of Innovation, Orange  

12.15    Social media marketing and the social music revolution

• Investigating the impact of guerrilla marketing compared to TV and print such content
• Establishing the content most suited to social web promotion and the best places to promote such content
• Highlighting excellence in guerrilla marketing and how it works best
  Spencer Hyman, COO, Last.fm

12.45    Question and Answer Session

12.55    Lunch and networking

Interactive workshops

13.55    Choose one of the following break-out workshops

• Workshop 1:
  B2B Seizing the opportunity for B2B companies. How to externally capture the emerging possibilities and exploit business networks- understanding the effective methods in a B2B environment
• Workshop 2:
  B2C Determining the tools and tactics that have quickly engaged users in a B2C environment and how to maintain momentum amongst fierce competition
  Mark Hancock, Strategy Director, Agency.com
• Workshop 3:
  Technical Unveiling a new era of social media software and technology.  Identifying new technologies to secure and harmonise your social media marketing strategy
  Kevin Lawver, Chief Architect, Music Intelligence Solutions

14.45    The future of search engines - exploring how the future of social media will be incorporated into search

• The search! - intrinsic to everything that takes place online but it's not about searching anymore, it's about finding answers?
• How can social media and social networks help to find answers
• How to use the wisdom of the on-line community - find out how Ask.com plans to integrate user generated content to enhance the search experience
  Cesar Mascaraque, MD, Ask.com

15.20    Refreshments and networking

15.35    A Web Analytics view of social media - the future and the measurement challenges 

• Is the page view and website really dead?
• What are we measuring - and why? And will any of those numbers ever add up?
• Fragmentation or consolidation? Bring it back to the visitor in all their many guises
  Vicky Brock, Strategic Programs Director
  Web analytics Association

16.05     Establishing tomorrow's social media landscape  

• Assessing the good, bad and ugly of social media
• Who's leading the way, missing out and who to watch
• How to benchmark success now and in the future
  Hart Cunningham, Founder, PerfSpot
  Kevin Lawver, Chief Architect, Music Intelligence Solutions 

16.35    Question and Answer Session

16.35    Chairman's closing remarks

16.45    Close of conference