The Future of Social Media

The Future of Social Media - Programme

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08.30 Registration and refreshments

09.00 Opening Remarks from the Chair
James Drake-Brockman, Event Director, Internet World

09.05 Social Media – Determining the future in times of relentless change

- Investigating the future trends and influences that look set to impact social media

- Examining where social media is heading and when the tide will turn

- How far will it develop - what is the scope for future politics on the net promised by today’s social media trends?

Ian Pearson, Futurologist, Futurizon

09.35 7 Counterintuitive new truths of marketing

- The arrival of social media - much more than just debating whether to start a blog or not - how and why it is changing the way marketeers communicate

- The future of scoial marketing in the social media era is not about the next bright shiny object, but about understanding 7 core principles - how are they reinventing the way that we all need to communicate?

Rohit Bhargava, Senior Vice President, Marketing- Ogilvy 360 Digital Influence, Author, Personality Not Included

10.05 The SuperPoke! Generation- Reaching your audience through Social Applications

- Why social networking is like air to a new generation of connected youth

- How major brands utilize the unique combination of user engagement and social distribution

- Why marketers must live and breath social networking before launching campaigns

Will McInnes, Managing Director, Nixon McInnes

10.40 Coffee break & networking – the sky is the limit!

11.05 Assessing the knowledge, attribute and expertise required for future web 2.0 marketers to dominate

- How to build a new set of KPIs for your strategy

- Behavioural targeting - assessing the privacy issue

Martin Verdon-Roe, Head of Sales, TripAdvisor

11.35 Understanding and leveraging future on line communities

- How community driven marketing can escalate brand recognition fast

- How to determine what skills, attributes and expertise marketers need to gain the most benefit from web 2.0

- Establishing what marketing opportunities will unfold in the future and how to benefit from social media developments
Kevin Eyres, Managing Director, LinkedIn Europe

12.05 Assessing social marketing tactics in the years to come

- Anticipating the changing marketing tactics to strengthen community engagement to your brand

- How Rock You views social media development and the direction marketers should be focusing on

Jia Shen, Founder, RockYou (USA)

Founded in 2006 and headquartered in San Mateo, CA, RockYou is a leading provider of apps and widgets on the web. It serves over 180 million widget views per day in over 200 countries.

12.35 Guerilla marketing for big business: The liberalisation of online marketing

- Investigating the impact of viral marketing compared to print and televsion

- Assessing the types of content most suited to web promotion and the best places to promote such content

- Highlighting excellence in guerilla marketing and how it works best

Jane Copeland, Search Marketing, SEOmoz (USA)

From their offices in Seattle, WA, SEOmoz are globally renowned for their social media expertise. The “mozzers” travel across the world and the web evangelising cutting-edge social media strategies.

13.05 Session question and discussion panel

13.20 Lunch briefing sponsored by InterQuest: Ville Osterlund, MD, InterQuest - Lunch break and networking

14.40 The future of search engines – exploring how the future of social media will be incorporated into search

- Search engines - intrinsic to everything that takes place online but it’s not just about searching anymore, it is about finding answers

- How can social media and social networks help to find answers

- Use the wisdom of the online community - how to integrate user generated content to enhance the search experience

Cesar Mascaraque, MD Europe, Ask.com (UK)

15.10 Marketing, PR and Branding – how to internally operate these functions to effectively seize the future opportunity

- Differentiating and reinvigorating brands through engaging and compelling viral marketing campaigns

- Exploring the power of word of mouth

- Entertaining - the new tool to engage future communities

- How to enrich marketing strategies to create positive brand resonance

Chris Davies, Digital Marketing, British Airways (UK)

15.40 Highlighting the tools and tactics that have quickly engaged users and in turn have measurably strengthened businesses

- Highlighting the tools and tactics that have quickly engaged users and in turn have measurably strengthened businesses

- Snapshots of excellence across social media – a chance to view and discuss how social media marketing can propel your business to unimaginable heights

- How to maintain momentum in social media marketing into the future

Andy Hobsbaum, European Chairman, Agency.com (UK)

16.15 The future winners and losers - debating the good, bad and ugly of social media in the next 5 years

- Delegates are offered the chance to question how the social media landscape will look in coming years

- Who’s leading the way, who’s missing out and who to watch

- How social media can impact and enhance CSR

Andy Hobsbaum, European Chariman, Agency.com

Jia Shen, Founder, Rock You

Rohit Bhagava, SVP Marketing, Ogilvy 360 Digital Influence

16.55 Chairman’s summation

17.00 Conference ends

Thank you to everyone who attended the Future of Social Media conference. Delegates who now wish to download the presentations from the conference can do so by going to the link included in the delegate pack which you were given on site.